After months of work, temper tantums (ALL ME) preparations, and tons of emotions I’m so proud to finally show our rebrand to Mom Culture.
We have loved the past four years growing our brand and building our community as WeeStructed but as all things grow, change comes.
When I started this Wee brand in 2013 I was fresh off the traumatic birth of our final tiny human and at a crossroads of wanting more from both my life and my motherhood. I longed to be creative again and found so much joy in crafting and making wee goodies for my tiny humans and yours.
I designed everything from scratch and as my seasons changed so did the brand and our offerings.
Years ago, we organically shifted into the space of a lifestyle brand geared more towards motherhood truths and inspirations. Especially with our launch of Raising Tiny Humans is Exhausting®.
It’s there in that space that I truly found my happy place sharing these truths with you and yours hoping to help bring some humor and honesty to parenthood and raising these little humans.
I’ve known for awhile we had outgrown our name and branding but let fear of change and not having just the right name keep me from making the switch. Our new name came to me like a calling one day while driving alone in my mini-van, of all places. Let’s face it, I pretty much spend my days in there so naturally, inspiration will hit me from time to time.
- Mom: The woman who loves you unconditionally from birth, the one who puts her kids before herself and the one who you can always count on above everyone else.
- Culture: the customary beliefs, social forms, and material traits of a racial, religious, or social group; the set of shared attitudes, values, goals, and practices that characterizes an institution or organization.
We are Mom Culture. Our journeys may be different, we may do things differently than one another, but our core values and culture are the same.
We are women who love unconditionally, who mother with all our hearts and we share the same common culture goal to simply do our best to RAISE GOOD HUMANS!
Thank you all for the love and support of our growing brand and community we couldn’t do it without each and every one of YOU!