HEY, MAMA HEY
I'm Sarah Komers—founder of Mom Culture®, wife to Ward, mom to Lily, Remy and Fletcher, dog mama, vintage lover, Mexican food enthusiast, and a woman who's spent more than a decade figuring out motherhood right alongside all of you.
I started Mom Culture in 2013, when my kids were still tiny and I was deep in the beautiful, exhausting, messy middle of raising them.
The heart behind Mom Culture is simple:
Support your fellow mamakind. And do your damn best to Raise Good Humans®.
How Mom Culture Started
Mom Culture wasn't born from a business plan.
It started during one of the hardest seasons of my life. After a difficult pregnancy and traumatic birth with our youngest in 2013, I felt a little lost. At the same time, I was coming to terms with ending a painful relationship with my own mother and beginning to understand how much healing I had ahead of me.
With encouragement from my husband and a good friend, I took my little hobby of making things and put it online.
I built Mom Culture from my kitchen table while nursing a baby and running carpool.
Then came one of those moments you never forget as a small-business owner:
Our “Raising Tiny Humans Is Exhausting” coffee mugs went viral.
Suddenly, orders were coming in faster than I could process what was happening. A phrase that felt so true to the season I was living was resonating with moms everywhere.
That little kitchen-table business wasn't so little anymore.
Mom Culture eventually grew into a six-figure brand, a warehouse and a small team. Our products were carried by retailers, shipped around the world, spotted on some pretty incredible celebrity mamas and papas, and featured in the media.
But the thing that mattered most was realizing that the words we were putting on mugs and shirts were making mothers feel seen.
That became the thread running through everything we created.
Raise Good Humans®
In 2016, three words became a huge part of the Mom Culture story:
Raise Good Humans®.
It was never about perfect parenting.
It's about showing up, screwing up, repairing, learning, breaking cycles and trying again. It's about raising kind, empathetic, decent people while remembering that we're humans too.
What began as a Mom Culture message grew far beyond a T-shirt and remains at the heart of this brand today.
Along the way, another belief became equally important:
Mother the mothers.
Because after years of talking about how we care for our children, I've become even more interested in how we care for the women raising them.
Our Babies Grew Up. And So Did We.
Now I'm parenting teenagers and young adults, navigating a long marriage and experiencing a transition I wasn't exactly prepared for:
midlife.
My late 30s and 40s brought questions about hormones, perimenopause, strength, identity, health and that strange experience of realizing you don't quite feel like yourself anymore.
And just like Mom Culture gave me a place to talk honestly about motherhood, it's becoming a place to talk honestly about this season too.
That's why you'll now find Motherhood + Midlife alongside the motherhood stories, resources and products that have always lived here.
We're talking about perimenopause and menopause, strength and aging well, mothering older kids, identity, mental load and finding ourselves again after years of taking care of everyone else.
Meet the Komers Crew
There's Ward—my husband, biggest supporter and the OG ExhaustDad—and the three humans who inspired this whole adventure: Lily, Remy and Fletcher.
Fletcher arrived in 2013, the same year Mom Culture did, so in many ways I've watched my youngest and this business grow up together.
And because no Komers family story is complete without them, there are usually a couple of Boston terriers somewhere nearby supervising the operation.
Mom Culture Today
Today, I’m making small-batch goods with the messages that have helped mothers feel seen since the beginning—with Raise Good Humans® at the heart of it all and a little salty-sweet humor along the way.
But you'll also find us talking about where we are now—because I don't want Mom Culture to pretend we're all still standing in preschool pickup when half of us are helping kids figure out college while simultaneously Googling whether brain fog is a perimenopause symptom.
This community has grown with me for more than a decade. I hope you’ll feel at home here, whatever season you’re in.
xo,
Sarah Komers
Founder, Mom Culture®
Est. 2013
